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Toning & Sculpting a new appraoch.

Top personal trainer, Women's Best athlete, and Instagram influencer Krissy Cela was looking to give her series of online training guides a workout.

CLIENT
Krissy Cela | Tone & Sculpt App
INDUSTRY
Fitness
ROLE
Identity, Workout Guide Design
5 Krissy Cela workout guide covers
The goal was to create a collection of bespoke, easy-to-read documents that clearly imparted Krissy's wisdom, and also appealed to her dedicated 'familia' of over 2 million followers.
blue KC icon ona  white hoodie
White KC icon on a blue background
Krissy Cela stretching on a beach with blue KC logo

The full suite of plans lead with eye-catching covers, heavily using the fantastic pictures supplied by Krissy, adding in a superset of a bold colour palette on each. A brand new 'KC' logo was created, along with a collection of 5 new instagram icons, to complete the initial package.

Ultimate Summer Body Guide 2 page spread
Krissy Cela getting ready to deadlift
Tone and Sculpt guide 2 page spread
Ultimate Summer Body Guide 2 page spread
Krissy Ceal sitting at a tabel in a hoodie
Student Guide 2 page spread
Tone and Sculpt guide 2 page spread
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Ultimate Summer Body Guide 2 page spread
With the launch of the Tone & Sculpt App in Jan 2019, we consulted on fonts, colour palette and general look for the new app, to keep Krissy's newly developing branding consistent across all products.

The 'KC' icon was put through it's own workout, and updated slightly so it would work more effectively within the application. The bright blue gradient background provides a great building block for the branding going forward, as well as crucially standing out in the crowded app market.

blue KC icon ona  white hoodie
White KC icon on a blue background
White KC icon on a blue phone
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