Evolving the master trust.
The BlueSky Pension Scheme (TBPS) is a non-profit arrangement and one of the largest master trusts in the UK.
- BlueSky Pensions,
- Pensions, Finance
- Brand Identity, Print Design, Brochure Design
BlueSky Pensions (now Evolve Pensions) were looking to rebrand their TBPS product as a separate entity.
The aim was to create a strong, modern identity that would allow the scheme to stand alone from the existing BlueSky brand, as well as its competitors.
We settled on a striking 3D folded 'B' monogram to express a robust, exclusive product. A more vibrant blue was used to compliment BlueSky's existing colour palette, allowing us to use a striking new corporate image of central London to tie all aspects of the brand together.