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B2L World Day - Inspiring a generation.

Burning2Learn is an education based media and events company, offering young people experiences that develop confidence, build self-esteem and motivation to take an active role in determining their own futures.

CLIENT
Burning2Learn,
London
INDUSTRY
Education, Social Impact
ROLE
Brand Identity, Print Design, Exhibition Branding, Website
Burning2Learn World Day graphic scene
B2L World Day logo
Group of smiling asian children givig the peace sign
Following a trip to Geneva working with the UN Global Goals, Burning2Learn Managing Director, Alan Dean, commissioned new branding for their innovative World Day concept.

The brief was to create a concept that could pull all the SDG’s together, allowing young people across different continents to "look global but solve local".

The solution was a playful design, drawing inspiration from the SDG’s and the existing B2L flame, giving the brand a youthful and approachable identity. We took our colour palette from the 17 UN Global Goals, allowing the connection with the SDG's to run heavily throughout the design.

Burning2Learn flame and globe on red background
White B2L world day logo on blue background
A group of young teenagers givinga thumbs up
Call2action flyer
Young girl with 'Look Global, Think Local' t-shirt
Alan Dean chatting to a delegate
Top view of B2l World Day business cards
Inspiring a Generation
A group of young people gathered at the UN Headquaters
Burning2Learn Call 2 Action billboards

Vision 2030

As part of the World Day, Buring2Learn asked us to brand their new initiative, Vision2030, an independent project management and engagement team, developing a call2action in local communities allowing transitions to sustainable development goals that meet a towns needs. We continued the simple two colour design, meaning the identity can immerse into it's surroundings, echoing Burning2Learn's mission of working with the heart of any community. One fo our first tasks was branding the Vision2030 exhibition space at Swanley's innaugural business seminar. We opted for a flag style banner, teamed with yellow tub chairs atop a blue rug, matching the Wolrd Day colour palette.

Vision 2030 logo variations
Vision 2030 logo on orange background
Vision 2030 business card
3 rugby players holding Vision 2030 balloons
Vision 2030 exhibition flag
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“ We called on Matt Hall Creative, to help develop our branding for our global educational project, Burning2Learn World Day. We found his work to be fresh, with a young vibe. We felt that when we pushed back he was able to strongly articulate his vision, which really supports our team. The outcome has been warmly received by adults and children alike. We would strongly recommend this young professional. ”
Alan Dean
Managing Director - Burning2Learn
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